Culinary & Concept

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Client Case Study: Elevating French-Inspired Dining | Maison Cheryl

Maison Cheryl is a French-inspired restaurant and bar in Arlington, Virginia, helmed by owner and Chef Robert Maher. Known for its refined take on bistro classics and approachable elegance, the restaurant has become a premier dining destination in Northern Virginia.

14,534,309

Audience Reached

$350,104

Publicity Value

50+

Influencer Activation > 1 year

THE CHALLENGE

MBO Media was brought on to build the restaurant's media presence and drive awareness around seasonal launches and menu updates. The primary goal was to establish Maison Cheryl as a "go-to" voice in the highly competitive food and beverage conversation across the DMV.

STRATEGIES & CAPABILITIES

The strategy focused on a year-round press and influencer program built around the restaurant's strongest assets: its distinct French identity, seasonal culinary evolution, and Chef Bobby Maher’s personality.

  • Media Relations
  • Press Outreach
  • Seasonal Launches
  • Influencer Marketing
  • Special Events
  • Media Training
  • Regional Dining Media

THE EXECUTION

  • National Trend Positioning: MBO leveraged Maison Cheryl’s French identity to land placements in the Boston Globe regarding the resurgence of French cuisine and a Fox Digital piece on the "tiny cocktail" trend, moving the restaurant into a national conversation.
  • Broadcast Visibility: Multiple segments on Fox 5, WJLA Good Morning Washington, and WUSA9 generated consistent television visibility throughout the year.
  • Local Dominance: Sustained coverage in Arlington Magazine (8+ placements) and Patch cemented the restaurant's status as the neighborhood’s premier French dining destination.
  • Media & Influencer Events: produced two dedicated media events, including a July influencer dinner and a February influencer event, which introduced the restaurant to new audiences through authentic, creator-driven coverage.

Testimonial

Rober Maher, Executive Chef at Maison Cheryl.

“MBO Media gets results. Because of them our small restaurant has a media presence larger than every other restaurant combined in our area, and it makes all the difference in our growth. We’re thrilled to have them representing us and look forward to what the future holds!"

Chef Robet Maher

Executive Chef, Maison Cheryl