Executive & Founder Visibility

Case Study: Jennifer Gularson: Giving Women the Language, Care, and Confidence to Navigate Midlife Hormones

Jennifer Gularson, PA-C, IFMCP, is a board-certified physician assistant and functional medicine practitioner specializing in women’s hormone health, perimenopause, menopause, bioidentical hormone replacement therapy, functional medicine, and aesthetic medicine.


Through Your Best Life With Jennifer at the Osteopathic Center for Healing, Jennifer helps women get to the root cause of why they no longer feel like themselves, combining functional medicine, hormone education, lifestyle medicine, and personalized treatment plans. Her work speaks directly to women in their 30s, 40s, 50s, and beyond who are experiencing symptoms often dismissed as stress, aging, or “normal” changes. Her platform is rooted in a clear belief: women deserve to be heard, tested, educated, and supported through every stage of hormonal change.

779,740

Audience Reached

$60,765

Publicity Value

13

Total Mentions > 6 months

THE CHALLENGE

MBO Media was retained to elevate Jennifer Gularson from a respected functional medicine practitioner into a recognized media expert on menopause, hormone health, and midlife wellness.


The challenge was to position Jennifer in a rapidly growing but crowded women’s health conversation. Menopause, perimenopause, hormone replacement therapy, GLP-1 medications, cortisol, weight gain, fatigue, brain fog, sleep disruption, and libido are all increasingly visible topics, but they are also surrounded by misinformation, confusion, and fear.


Jennifer needed to stand out as a credible, compassionate, camera-ready expert who could translate complex medical topics into language women understand and trust. The goal was to make her a go-to source for outlets, producers, podcasts, and audiences looking for evidence-informed, practical guidance around midlife health.

STRATEGIES & CAPABILITIES

  • Expert Positioning
  • Message Architecture
  • Women’s Health & Wellness Media Relations
  • Broadcast Outreach
  • Podcast Booking
  • Media Training
  • Personal Branding

OUTCOME

MBO Media helped establish Jennifer Gularson as a visible and trusted voice in the national conversation around women’s hormone health.


Through strategic broadcast placements, podcast bookings, and digital media opportunities, Jennifer became positioned as an expert who can speak to the real experiences women face in perimenopause and menopause: feeling dismissed, being told their labs are “normal,” struggling with weight gain, brain fog, anxiety, sleep disruption, and not knowing where to turn.


Her media presence transformed complex hormone education into practical, mainstream guidance. Broadcast segments gave Jennifer broad visibility and reinforced her credibility as a camera-ready expert, while podcast appearances allowed her to build deeper authority around functional medicine, HRT, GLP-1 medications, peptides, and patient advocacy.


The result was a more defined expert platform, stronger public credibility, and a growing media footprint that positioned Jennifer not only as a provider, but as an advocate for women who want answers, clarity, and better care.



METRICS

  • Broadcast Visibility: FOX 5 DC and KTVU FOX 2 placements on menopause, hormone health, stress, and self-love.
  • Podcast Authority: Featured on The Optimal Body Podcast in a 56-minute episode on midlife hormone health, HRT, pain, GLP-1 medications, and menopause care.
  • Women’s Health Thought Leadership: Podcast appearances focused on menopause, HRT, testosterone, peptides, AI, DUTCH testing, and hormone replacement questions.
  • Digital Positioning: Strengthened Jennifer’s visibility as a functional medicine and hormone health expert specializing in bioidentical hormone replacement, root-cause care, and women’s midlife wellness.

Testimonial

Jennifer, Gularson, PA-C, IFMCP headshot

“Mary Beth and MBO Media helped me take a conversation I have every day with women in my practice and bring it to a much larger audience. They understood the importance of this work, helped me clarify my message, and positioned me as a trusted voice in a space where women urgently need better information, better care, and better support.”

Jennifer, Gularson, PA-C, IFMCP headshot